By far one of my favorite projects to date, not only because of the client but because of the design and the outcome. The Create Tool allowed both Airbnb hosts and guests a way to micro-brand their experiences but more importantly, share their personal stories.
The client’s portal was one of the many entry points into the Create Tool. As symbols were made and stories were shared, selects were chosen and displayed in a gallery on the portal page and used as stand-alone social posts, marketing, and advertising. These stories turned out to be what was genuinely interesting, honest, and human about the Airbnb experience. This project was a true statement of community.
